About Me

Welcome! I'm John Arciniegas, a dynamic marketing technology professional with years of experience driving global campaigns, automation strategies, and data-driven operations. Based in Los Angeles, I specialize in empowering organizations with cutting-edge marketing automation tools, artificial intelligence strategies, and data insights that drive revenue growth and customer engagement.

I've led marketing operations with focus on CRM management, audience segmentation, reporting, and collaboration across cross-functional teams to ensure marketing success at scale.

Beyond my corporate experience, I've built a strong foundation in SEO, digital marketing strategies, and performance optimization, highlighting my ability to merge creativity with data for measurable results.

Key Expertise:

- Marketing Technology (MarTech)

- AI Applications in Marketing

- Marketing Automation & CRM (Marketo, Salesforce)

- Data Analytics & Reporting

- SEO & Lead Generation

- Cross-Functional Collaboration & Leadership

Awards & Certifications:

- Amazon (AWS) Leadership Principle Accolades (11x)

- AWSome Builder Award 2023

- Marketo Engage Business Practitioner (Adobe Certified)

- AI Applications in Marketing & Finance (Wharton Online)

- Google Campaign Manager 360 & Microsoft Advertising Certified

Education:
- Columbia University (Psychology, Business Management)